Believe it or not, until 2002, everyone had the ball flight laws wrong. We now know after deeper analysis that the club-face is most certainly not closed to the target to hit a push draw. The ball flight laws aren't the only thing that has changed since we have begun to apply a more scientific method to the investigation of what makes a good golf swing and now we better understand that we need to understand the whole picture to help athletes perform at their best.
The symptoms of the bad swing tend to be obvious to the athlete, however, the why behind the why it is happening continues to elude them. We believe this is due to too much emphasis being placed on the golf club positions during the golf swing versus understanding the relative motions that need to occur within the body to move the golf club into an efficient and dynamic position.
We have all hit a perfect shots and played well before, so why doesn't that happen more? By helping people better understand their complete picture, we believe we can answer that question and provide a solution that leads to some of the best golf of your life.

(Currently being remodeled)
The teaching bay/biomechanics lab features Smart2Move Dual Force Plates, Trackman 4 Launch Monitor, a full 3D motion capture system, and 4 IDS cameras. With a 15.5' x 10' projection screen (largest available) and open air concept, you will never feel restricted swinging any club.

(Currently being refreshed)
Ball flight is great, but getting feedback in real time about every aspect of your swing and ball flight is even better. Pair that feedback with the ability to play some of the most amazing courses in the world as well as compete in global tournaments, and it's easy to see why Trackman is the choice. Trackman bays also feature Titleist ProV1 RCT golf balls to ensure that your data is as accurate as possible.

In addition to being able to chip/pitch balls up to 20 yards, including out of the sod-wall bunker, you can also take advantage of being able to work on your lag putts from distance which is rare in indoor space. In addition to being able to chip/pitch and putt from anywhere, you can also really fine tune your green reading and speed control with our WellPutt Big Tilt XL which not only tilts up to 5 degrees in either direction, but also projects the line needed to make the putt with perfect speed.

Coach Aram Kushigian is a strength and conditioning coach specializing in human performance. He is a biomechanics expert who teaches a systematic understanding of multiplanar movement. Coach Aram is able to curate exercises promoting overall athleticism, strength, and mobility specific to each of his athletes’ individual needs. In addition to working with high-end athletes, Coach Aram has years of experience working with everyday folks seeking to improve overall fitness, quality of life, or simply to play pain-free while adding a few yards to their drive.
Please contact Smash Factor Performance by emailing Coach Aram at aram@smashfactorperformance.com
Measured Golf Founder and Director of Performance Michael Dutro, PGA was named to the Golf.com Teachers to Watch list for 2026/2027.
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