Instant gratification and placing the most importance on fame and wealth (achievement) have led to athletes quickly destroying their self image when they don't perform at their very best and receive the adoration they feel they deserve. Protecting the self image is the genesis of everything we do at Measured Golf. Using the attainment model, we have our athletes focus on learning how to think critically, solve problems independently, make confident decisions, and most importantly, learn to ask why.
Using the SMARTER Goal model, we encourage our athletes to focus more on the path that leads to the goal, than the goal itself. Once immersed in the process our athletes become more present during competition, focused on improvement and not perfection, and free to become the athlete they always knew they could become.